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What is generative AI?

Generative AI refers to tools that create new content such as text, images, video, audio, code or synthetic data. They use sophisticated machine learning algorithms that learn from vast amounts of data to produce new content that is similar to what they've learned. Essentially, these algorithms analyse existing content, such as text or images, and then use that information to generate new content in response to requests, known as prompts, from people. 

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