How we talk about ourselves, how we describe the work we do and, more importantly, why we do it, influences the perception that others have of us. Over time, these perceptions shape our reputation, so it’s vital we carefully consider the words we use when describing who we are and what we do.
The Writing Style Guide below provides information and guidelines for anyone writing about City St George’s so that the way we talk about ourselves is consistent across all of our content. The style guide also applies to writing for our digital platforms, including out website, which we have additional advice and guidance for on our Writing for the web pages.
Our writing style guide
The following specific guidance is also currently available:
If you have any questions about the use of the brand or our writing style please contact brand@sgul.ac.uk.