Logo

Our logo

The new logo is a development of City's current identity.
Our logo was developed from legacy City's identity. By retaining the sytlised representation of the City of London coat of arms, the logo represents both former institutions: the banner of the City of London is in the St George's cross (with a sword in the top left quadrant).
The red crest can be changed to white, black or silver depending on context.

A logo should always be used, on everything we produce, to help strengthen and amplify our brand.

The downloads above are available for your use. It is important to ensure the correct version is used.

The logo should not be altered in any way. This includes recolouring, stretching and warping, skewing, or editing to add or remove features.

If you have any questions or would like to use a different colour variation of the logo please contact brand@sgul.ac.uk.

If you wish to use other formats of the logo, please contact graphics@sgul.ac.uk for assistance.