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St George's and City have merged. Find out more.

The Design and Digital team is here to support you as you communicate about St George's. Our digital, graphic design and print professionals can help with advice and guidance, as well as practical support with creating branded material for you.

Get in touch with us at brand@sgul.ac.uk if you need:

  • help implementing the visual identity
  • support with producing branded merchandise or print
  • someone to review material you have designed
  • guidance on web or social media implementation
  • St George's photographs for your own materials.

We'd also love to hear your ideas for new templates that would help you.

FAQs

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What is a brand and why is it important? 

A brand is the set of perceptions people have about an organisation or product. It allows someone to make a quick judgment call about something. It enables them to decide whether that thing is something they wish to spend their time on and engage with. 

As a University operating in an increasingly competitive market, branding - including a consistent visual identity - is a crucial tool in our efforts to try to reach out to our audience, to tell them who we are in the blink of an eye, to gain their trust and engagement and, over time, to tell our story and our vision to them.

Can I create my own logo or sub-brand?

It is important that we have one brand for the University if we are to strengthen our reputation and awareness. Having multiple individual logos across the University will lead to a dilution of the overarching identity and potential confusion among our audiences. Your work is an important part of the University’s voice and identity so should be shown with the primary University logo. This enables us to project a consistent, professional image at all times. 

The Design and Digital team can work with you to great a distinctive look for your project, team or initiative within the institutional visual identity guidelines - contact brand@sgul.ac.uk for help.

Do I have to update everything immediately to use the new visual identity?
No. We are planning a gradual roll-out of the refreshed visual identity, only replacing materials when they need updating and when budgets allow. We want to avoid unnecessary waste, so do run down existing stocks before implementing new designs.

 

 

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