The resources on this page will help you write good web content.
Hemingway
This simple online tool grades your copy on its readability:
- sentences highlighted in yellow or red are overly complicated
- purple tells you there is a simpler way to phrase your sentence
- green marks use of passive voice
- blue keeps track of adverbs and phrases that slow reading down.
Use Hemingway now .
St George’s writing style guide
This guide explains points of style specific to the St George’s website. Use this guide before referring to the resources below.
St George’s house style guide.
Gov.uk
Gov.uk is the gold standard for writing good web content. Use their helpful A to Z Style Guide if you are unsure about an aspect of your content.
They’ve also produced a more detailed explanation of what good web content looks like.
Readability Guidelines
Readability Guidelines was founded by the person behind the Gov.uk style guide. It offers a more in-depth look at readable content, and provides links to the research and evidence behind these guidelines.
View the Readability Guidelines.
Web Content Accessibility Guidelines (WCAG)
WCAG have written a guide to writing accessibly for the web: Tips for Getting Started Writing for Web Accessibility.