A new colour palette should be used to represent the School of Health & Medical Sciences.
This colour palette has been chosen to:
- distinguish the school from other schools
- retain aspects of previous visual identity
- reduce the use of red within our visual identity in consideration that St George's Hospital uses the colour red to indicate emergency services.
Logo
Our logo should always be used, on everything we produce, to help strengthen and amplify our brand.
Learn about the use of our logo.
Photography
We use photography to communicate and promote our values and the diversity, energy and personality of what we do. Authentic and real photography allows us to tell our stories.
Our images show real people; professional services staff, academics, medical professionals, and students, in real life situations. They’re shot in a dynamic and compelling way.
They should feel observational and spontaneous rather than staged and should reflect our commitment to equality and diversity. Unusual angles and dramatic cropping will add to the impact.
Wherever possible our photography showcases real people who we work with, rather than models.
We should always ensure that images are of a high quality, taken at a resolution high enough to be used at the correct size at 300dpi for print, and at least 72dpi for digital applications (e.g. on our website).
If you are planning to use a particular image ensure you have permission from the copyright holder. We should never use images sourced from web search engines, as they may not have copyright availability and may be used by other companies in differing ways that alter the message we intend to convey.
Frequently asked questions (FAQs)
For a list of frequently asked questions, please visit our Brand queries and FAQs page.
If you have any questions about the use of the brand please contact brand@sgul.ac.uk.