How we talk about ourselves, how we describe the work we do and, more importantly, why we do it influences the perception that others have of us. Over time, these perceptions shape our reputation, so it’s vital we carefully consider the words we use when describing who we are and what we do.
Through the Reputation and Visual Identity Project, we created an overarching messaging framework for St George's, consulting staff, students and alumni on what makes St George's unique and special. The framework aims to describe fundamentally who we are and what we do. It's a shorthand for describing who we are as an organisation, a starting point in the conversation.
The Writing Style Guide below provides information and guidelines for anyone writing about St George’s so that the way we talk about ourselves is consistent across all of our content. The style guide also applies to writing for our digital platforms, including out website, which we have additional advice and guidance for on our Writing for the web pages.
Our writing style guide
You can download a copy of our Writing Style Guide (PDF) here.